I am an Argentine bilingual Creative Director and Copywriter currently living in Poole – England. I have extensive experience in advertising and localisation, working with international brands and agencies in Buenos Aires, San Francisco, London and Barcelona. Adapted online and offline communications to the Latin American market for global brands such as Dove, Rexona, Avon, American Airlines, Nextel, SanDisk, Tresemme and Jaguar. I am currently working freelance for Williamsleatag and Mad River and studying CIM Level 6 in Professional Digital Marketing.
Localisation: I adapt and recreate TV, press, digital and collateral material for Argentina and other Latin American countries.
Voice over direction: I work with talents and sound studios to successfully achieve the brand tone of voice, directing the acting and timing
Local creativity: As an Argentine Creative I have a deep understanding of the local culture, trends, target audience and brands.
As a Creative Copywriter and Creative Director, I developed strategies and integrated campaigns for a large range of clients including: BASF, ADT, SanDisk, Danone, Campari, Clipper Tea, National Trust, Warsteiner and Sancor Seguros, a leading insurance company in Argentina. You are welcome to see my work here zorraquin.co.uk.
Thanks to my experience working with global clients and agencies in London and San Francisco I can understand international brands, identifying their values and communicating them creatively in Spanish.